Chopard Watches: Origin and Pricing

Chopard watches, an icon in the world of luxury timepieces, shine forth from Switzerland – the homeland of high-end watchmaking. Adored and sought after by the middle and upper class, Chopard has made its mark with several prestigious watch collections, sparkling on top red carpets alongside famous celebrities.

Which Country Are Chopard Watches From?

The Chopard brand is not only renowned for its dazzling jewelry but also a name synonymous with significant events. Originating from Switzerland, Chopard watches embody the essence of the Swiss watchmaking industry, founded by Louis-Ulysse Chopard in 1860 in Sonvilier. Initially, Chopard only produced chronographs and pocket watches.

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A Turbulent Development Journey

Chopard has undergone many ups and downs before being sold to Scheufele in 1963. Transitioning from a family-owned business, Chopard went through various developmental stages:

1915: Louis-Ulysse Chopard passed away, and the business continued under his son Paul-Louis and grandson Paul-André, primarily focusing on pocket watches and women’s wristwatches. 1921: Chopard relocated to Chaux-de-Fonds in the Neuchâtel canton. 1937: The company once again moved to Geneva, where all Chopard watches received the Geneva Seal certification. 1963: Paul-André sold the company to Karl Scheufele III from Germany.

The Golden Age of Chopard and Scheufele

After overcoming adversities, Chopard began asserting its position in the world of luxury watches:

1976: The introduction of the Happy Diamonds collection marked a new milestone in combining watches with jewelry. 1985: Chopard became the official watch supplier for the Swiss railway company and Tsar Nicholas II of Russia. 1988: The Mille Miglia collection was launched, drawing inspiration from classic cars. 1996: The high-end L.U.C collection debuted, featuring in-house manufactured movements, leading Chopard to prestigious certifications like COSC, Geneva Seal, and Fleurier Quality certification.

Chopard Today

Chopard is not just a watch and jewelry brand but also a symbol of luxury and social commitment. With over 160 years of history, Chopard proudly appears on many top red carpets and is a strategic partner of the Cannes Film Festival.

The Chopard watch brand is the choice of many celebrities in the film and entertainment industry, such as actor Javier Bardem and music and film producer Simon Powell.

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See more: 50+ Fake Patek Philippe Watch at Mon Luxury

How Much Are Chopard Watches?

The price of Chopard watches ranges from $4,000 (equivalent to over a hundred million dong) to $25 million (equivalent to over 600 billion dong), catering to the affluent clientele. Buying and selling pre-owned Chopard watches is also a popular investment option among the middle and upper class, with resale prices increasing over time depending on factors such as brand reputation, rarity, historical event association, aesthetics, material quality, and mechanical sophistication.

Compared to other luxury watch brands like Rolex and Patek Philippe, the prices of Chopard watches generally do not significantly increase on the resale market. Specific price ranges can be found on reputable online retail platforms like

Are Chopard Watches Good?

Chopard is highly regarded for its class and quality, representing luxury and exquisite craftsmanship. The brand is known for using precious materials and adhering to ethical principles in business, ensuring the clear origin of all components used.

  1. Ranking

In the latest industry report in 2023, Chopard ranked 20th on the list of the TOP 50 leading Swiss watch brands. With estimated revenue reaching 420 million CHF (over 10 billion dong).

  1. In-House Movement Production

Chopard primarily produces its watch models from the Fleurier Ebauches SA factory, except for the L.U.C lines produced at Chopard Manufacture.

Established in 1920 and acquired by Chopard in 2007, Fleurier Ebauches SA annually produces about 15,000 movements by 60 talented craftsmen. This is where movements like the Calibre 09.01-C and Calibre 03.05-C are produced.

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Additionally, Chopard Manufacture also manufactures famous movements like LUC 1.96 and Calibre 1.96, featuring impressive features and energy reserve capabilities.

  1. Rare, Precious Materials

Chopard uses a range of premium materials such as Lucent Steel, 18k gold from Bolivia and Colombia, sapphire crystal, alligator leather, titanium, and diamonds. The combination of these materials not only creates unique beauty but also ensures durability and safety when used.

In conclusion, Chopard watches are a symbol of luxury and excellence in contemporary watchmaking, widely accepted in the market by the affluent class and enthusiasts. With the multi-talented hands and minds of Abraham-Louis Breguet, the Tourbillon has become one of the most expensive mechanisms to appear in luxury watch brands.

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