To evaluate and rank watch brands, several factors need to be considered. The ranking of the most famous watch brands in 2024 will be based on revenue, sales volume, popularity, and the reputation of each brand. This article by Mon Luxury provides an overview of the watch world through key evaluation criteria.
Criteria for Ranking Famous Watch Brands
Evaluating a watch brand involves four main factors:
- Revenue and Sales Volume: Reflects customer preference for the brand through specific figures.
- Market Share: Indicates the brand’s competitiveness and popularity compared to its rivals.
- Brand Recognition: The level of awareness in the general consumer community, not limited to watch enthusiasts.
- Reputation Value: The intangible value the brand brings, answering whether the brand enhances the product’s value.
Based on these criteria, the ranking will provide a comprehensive and easily comparable view of the watch brands.
Top Famous Watch Brands Ranked in 2024
No.1 Rolex – Revenue: 288 trillion VND in 2024, up 11% from 2023
Rolex continues to hold the top position with impressive revenue and high brand recognition. With standout product lines like the Rolex Datejust and Rolex Submariner, the brand accounts for 30.3% of the total retail sales in the Swiss watch market. Rolex’s brand recognition in the US is 86%, higher than even the popular brand Casio.
No.2 Cartier – Revenue: 88.5 trillion VND, up 7.5% in 2024
Cartier, known for its luxurious jewelry, is also very successful in the watch segment. In 2023, Cartier’s revenue reached 88.5 trillion VND with 660,000 watches sold, accounting for 8% of the total retail sales in the Swiss watch market. The Cartier Tank watch line, with its classic design, is a highlight of this brand.
See more: The most reputable website selling Replica Rolex watch on the market
No.3 Omega – Revenue: 73.6 trillion VND
Omega, a longstanding brand, is renowned for its precision and significant historical milestones, such as being selected by NASA for astronauts and being the official watch of the Olympic Games. In 2023, Omega’s revenue was 73.6 trillion VND with 570,000 products sold, accounting for 7.5% of the total retail sales in the Swiss watch market. Omega stands out with its Seamaster and Speedmaster lines.
No.4 Audemars Piguet – Revenue: 66.6 trillion VND, up 17% in 2024
Audemars Piguet is credited with “saving” the Swiss mechanical watch industry from the quartz watch threat in 1972. The brand is famous for the legendary Royal Oak, the first steel mechanical watch. In 2023, Audemars Piguet’s revenue was approximately 66.6 trillion VND, with 51,000 products sold, accounting for 4.9% of the total retail sales in the Swiss watch market. Audemars Piguet is notable for the Royal Oak line, with its octagonal design and steel construction, known for its excellent technical skills and product quality.
No.5 Patek Philippe – Revenue: 58 trillion VND, up 14% in 2024
Patek Philippe is considered the most prestigious watch brand in the world. In 2023, Patek Philippe’s revenue was about 58 trillion VND, with 70,000 products sold, accounting for 5.6% of the total retail sales in the Swiss watch market. The brand is known for its complexity and top-notch quality, with expensive models like the Patek Philippe Platinum World Time priced up to $4 million.
No.6 Richard Mille – Revenue: 43.6 trillion VND, up 18% in 2024
Richard Mille, a young brand established in 1999, stands out with innovative designs and high prices. In 2023, Richard Mille’s revenue was about 43.6 trillion VND, with 5,600 products sold, accounting for 3.1% of the total retail sales in the Swiss watch market. Richard Mille is famous for its barrel-shaped watches, advanced manufacturing technology, and luxurious sports style.
No.7 Longines – Revenue: 28 trillion VND, down 6% in 2024
Longines leads in the high-end watch segment with revenue of about 28 trillion VND, with 1,600,000 products sold, accounting for 3.4% of the total retail sales in the Swiss watch market. Longines is well-known for its Hydroconquest and Dolcevita models, especially popular in the Chinese market.
No.8 Vacheron Constantin – Revenue: 31 trillion VND, up 18% in 2024
Vacheron Constantin is one of the three legendary Swiss watch brands. In 2023, Vacheron Constantin’s revenue was approximately 31 trillion VND, with 35,000 products sold, accounting for 2.7% of the total retail sales in the Swiss watch market. The brand is notable for its meticulous craftsmanship and complex models like the Tourbillon Chronograph Collection Excellence Platine and Overseas Chronograph.
See more: 100+ Fake Rolex watches at Mon Luxury
No.9 Breitling – Revenue: 24.6 trillion VND
Breitling is a long-standing Swiss watch brand known for its precise chronograph models. In 2023, Breitling’s revenue was about 24.6 trillion VND, with 178,000 products sold, accounting for 2.4% of the total retail sales in the Swiss watch market. Breitling is famous for its Premier B01 Chronograph 42 and Premier B21 Chronograph Tourbillon 42 models.
No.10 Tissot – Revenue: 23.3 trillion VND, up 14% in 2024
Tissot has made a breakthrough with its Tissot PRX product line, featuring a luxurious sports style. In 2023, Tissot’s revenue was about 23.3 trillion VND, with 3,100,000 products sold, accounting for 2.5% of the total retail sales in the Swiss watch market. Tissot stands out with its classic Tissot Le Locle and modern Tissot Chemin Des Tourelles lines.
These are the top 10 famous watch brands ranked based on revenue, sales volume, market share, and reputation. However, personal preferences and individual factors also play a significant role in choosing a watch, so feel free to select the watch that suits you best.
See more: The most reputable website selling Replica Richard Mille watch on the market
